Dispatch
Drop 001, and why it is a pre-order
The run is placed the day the window closes. Nothing is held in a warehouse first, and this is the reasoning behind that.
Drop 001 is two designs and one slot that has not been decided yet.
That is the whole range. It is not a soft launch and there is no second wave of colourways behind it. A label that prints forty things in its first year is telling you something about how much it cares about any one of them.
Why a pre-order
The screen-print run is placed the day the window closes, and it is sized by what people actually ordered. Nothing is printed on a guess. Nothing sits in a room waiting to be discounted in January. The trade for that is a wait of seven to ten days after the window closes, which is stated on every product page rather than buried in a policy.
This is not a clever inventory strategy. It is the only honest way to make a hundred heavyweight tees when you have not made any before.
Why the cloth costs what it costs
The blank is a Stanley/Stella Sparker 2.0 in black at 215gsm. The category this brand sits in normally runs at about 150gsm, which is the weight at which a black tee goes grey and loses its shape somewhere around the fifth wash.
The print is one colour of white plastisol, screen printed. It costs more to set up than the alternative and it stays vivid past fifty washes, where direct-to-garment printing on black cloth starts fading from about wash ten. The setup is paid once per run. The shirt is worn for years. That is not a difficult sum.
What is not here
There is no third design yet, so there is no third design shown. There is a hoodie specified at 350gsm and it is not open, so it is not buyable. There is one name that is not released, and nothing is printed until it is.
The list will tell you when the next window opens.