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DROP 001 window Open Closes {CONFIRM} Dispatch 7 to 10 days after close Free UK shipping over £60
Proper Hardman
A wet residential street at night, terraced houses and street lamps reflected in the road

They call him Britain's hardest man.

DROP 001 of an unknown number

Proper Hardman

215gsm. Screen printed. Two words on the chest and nothing else on the garment.

Window
Open
Closes
{CONFIRM}
Dispatch
7 to 10 days after

Nothing is printed until the window closes. Your card is charged at pre-order.

A heavyweight black t-shirt hanging from a brushed steel rail under hard directional light, PROPER HARDMAN screen printed across the chest in white.
Proper Hardman tee, black, £35
01

The range

Two tees you can order now. A hoodie in a later window. Two slots that are not for sale, stated as such. The specification sits under every one of them, because that is the only claim being made.

Exhibit A In this window
A heavyweight black t-shirt laid flat on grey concrete, PROPER HARDMAN screen printed across the chest in white.

PROPER HARDMAN

A black t-shirt with PROPER HARDMAN printed on it.

Weight
215gsm
Blank
Stanley/Stella Sparker 2.0, black
Print
1-colour white plastisol screen print
Fit
Boxy regular. Sits square at the shoulder and holds it.
Price
£35
Pre-order, £35
Exhibit B In this window
A heavyweight black t-shirt laid flat on grey concrete, BRITAIN'S HARDEST MAN screen printed across the chest in white.

BRITAIN'S HARDEST MAN

A black t-shirt with BRITAIN'S HARDEST MAN printed on it.

Weight
215gsm
Blank
Stanley/Stella Sparker 2.0, black
Print
1-colour white plastisol screen print
Fit
Boxy regular. Sits square at the shoulder and holds it.
Price
£35
Pre-order, £35
Exhibit C Slot held open
No image on file

THE THIRD DESIGN

Not decided.

Weight
215gsm
Blank
Stanley/Stella Sparker 2.0, black
Print
1-colour white plastisol screen print
Fit
Boxy regular. Sits square at the shoulder and holds it.
Price
Not for sale

The design is not settled, so it is not shown.

Exhibit D DROP 002
A heavyweight black hooded sweatshirt laid flat on grey concrete, PROPER HARDMAN screen printed across the chest in white.

PROPER HARDMAN HOODIE

The same two words, on 350gsm.

Weight
350gsm
Blank
Stanley/Stella Cruiser 2.0, black
Print
1-colour white print
Fit
Boxy regular, dropped shoulder.
Price
£70

Opens with DROP 002. Not buyable yet.

02

Specification

This label has no customers yet, so there is nothing to quote and no number worth printing. The garment is described instead, in full, and you can hold the description against the thing when it arrives.

215gsm
Heavyweight. This is the weight class the £48 to £90 premium shelf lives in.
Stanley/Stella Sparker 2.0, black
The blank is named because it can be. Look it up before you buy.
1-colour white plastisol screen print
Stays vivid past fifty washes. Direct-to-garment on black starts going grey around wash ten, which is why it is not used here.
Boxy regular fit
Sits square at the shoulder and holds it. Not slim, not oversized.
{CONFIRM} composition
Fibre content and origin to be stated here once confirmed with the supplier.
Printed and posted in the UK
Australia ships from the UK. US orders route to US fulfilment rather than crossing the Atlantic as a parcel.
Royal Mail Tracked 48
Free on UK orders over £60.
Dispatched 7 to 10 days after the window closes
The screen-print run is placed the day it closes. Nothing is held in a warehouse first.
A macro photograph of the white plastisol print edge sitting on the black 215gsm weave.
Plate 1. White plastisol on a 215gsm ground.
A close photograph of the woven neck label inside the collar.
Plate 2. Woven label, inside the collar.

£35

Garment money for a garment. The words are included at no extra cost.

A slogan t-shirt in this country costs between £8.99 and £30, and not one of them tells you what it weighs.

A t-shirt that does tell you what it weighs costs between £48 and £90, and has nothing at all to say on the chest.

This is the only one doing both. The weight is stated. The blank is named. The print method is described before you buy rather than argued about afterwards. If the garment does not match those three lines when it lands, it comes back at our cost and you keep none of the risk.

That is the whole argument for £35. There is no second one.

03

Tee or hoodie

Both carry the same print. They differ on weight, on price and on when they exist.

Specification Tee Hoodie
Weight 215gsm 350gsm
Blank Stanley/Stella Sparker 2.0 Stanley/Stella Cruiser 2.0
Print 1-colour white plastisol screen print 1-colour white print
Fit Boxy regular Boxy regular, dropped shoulder
Price £35 £70
When Drop 001, open now Drop 002

The table scrolls sideways on a narrow screen.

  • Free UK shipping over £60
  • Dispatched 7 to 10 days after the window closes
  • Free size exchanges, both postage legs covered
  • Not what the page says when it lands, send it back within 30 days

Last seen: shopping centre concourse, 21:40.

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